Kassouf Automotive Consulting Services, Inc. is a Michigan-based consulting and business-development firm serving commercial vehicle, drivetrain, off-highway and industrial equipment manufacturers.
Founded and led by Raji El-Kassouf, the company brings more than 30 years of engineering and commercial leadership experience to growth priorities that require specialized knowledge, senior attention and focused execution.
Our experience spans engineering, product application, service, operations, remanufacturing, product management, aftermarket development, distribution and international business growth. This breadth allows us to understand the machinery, the customer and the organization required to move an opportunity from concept to sustainable revenue.
Our work is grounded in firsthand experience with highly engineered vehicle and equipment systems—including axles, brakes, transfer cases and drivetrain products operating in demanding applications.
That technical foundation is complemented by leadership experience in customer development, market strategy, P&L management, strategic partnerships and cross-functional program execution. Past leadership assignments have contributed to significant increases in both sales and market share.
Our industry experience includes commercial vehicles, transit, construction, mining, agriculture, material handling, defense and specialty equipment.
Kassouf Automotive supports North American priorities with international business-development experience across Canada, Mexico, Europe, the Middle East and Asia-Pacific. Business can be conducted in English, French and Arabic.
To advance an industrial future where technical excellence, responsible stewardship and trusted partnerships create enduring value for customers, employees, communities and the common good.
To help commercial vehicle, drivetrain and industrial equipment manufacturers convert market opportunities into profitable, sustainable growth by connecting engineering insight, commercial leadership and disciplined execution.
We conduct our work with integrity, respect for human dignity, responsible stewardship and a commitment to serving others through excellence.